5 Surefire Ways To Gain Credibility Online
When I opened Aceti Design Co., I honestly had no clue what I was doing. I opened the store because I wanted to see if other people would be interested in my designs. I didn't research how to become a successful business, how to market myself, how to make sales, how to gain credibility, etc. All I cared about was seeing if people liked my designs.
When I started making sales, people left me feedback. All of them were rave reviews on how happy they were with their customer service experience and the final product they received. This is when I realized that people began to trust my company.
What Did I Do To Gain
Trust & Credibility Online?
1 | Good Customer Service
I always replied to questions and inquiries in a polite, timely way. This is definitely the key to gaining trust from an online audience. Nobody wants to receive grumpy emails! Being rude can also result in negative reviews & testimonials.
Always answer questions as honestly and politely as you can. Being honest, polite and timely in your response can make or break a sale.
2 | Positive Feedback/Testimonials
When I first opened my Etsy shop, I never asked for feedback, people either left them or they didn't. At the time, I didn't realize how powerful those little stars and sentences could be.
As far as marketplace websites are concerned, (eBay, Etsy, Amazon, etc.) It is generally a rule to check a shop's feedback before ordering from them. People tend to not trust shops with negative/no reviews.
Ask your customers if they would mind giving you feedback after the sale is complete and they've received your product. Most people will be more than happy to give you a good review. Take these testimonials and save them. Post them to your Instagram, Facebook, and website. Have them easily accessible to your audience.
3 | Website With Good, Clear Content
Early in my career, I bought my own domain name and created a website.
This is SO important! Having a website with your own domain, or even a blog relating to your business helps show your potential customers that you care about your business and you are in it for the long haul. If necessary, hire a graphic designer or a web designer to help create the website of your dreams!
When I say "with good content," I mean a clean layout, no clutter, with professional fonts & colors. (no comic sans!) Use your site to post an FAQ, product photos, store hours, updates, contact info, etc. All of this should be easily accessible. If you have a blog, try to post consistently with relevant content.
4 | Social Media & Post Consistency
I learned this very quickly! Make separate social media accounts for your business or learn to balance the business with the professional. This is especially appropriate if you are a solopreneur. Remember that you are the face of the company and you shouldn't be posting anything you don't want potential customers to see.
In turn with balancing personal with professional, post consistency is also important. It seems sketchy when people post a photo on Instagram and then finally post another photo 3 weeks later. This makes your business seem unstable and disorganized. If you are going to have social media accounts linked to your business, make sure you are updating them regularly!
5 | Freebies!
Because who doesn't like free things!? I learned that people are more likely to return to your website when they know they can get something out of it. For example, if you design stationery, use your blog to post a weekly/monthly free printable iPhone background. This way, people know that if they come check out your site in a week/month, they know they'll be getting something out of it.