10 Ways to Improve Your Business on Slow Days
You don't get time to rest when business is slow.
Are you having a bit of a slow business day? Did you already fill all of your existing orders? Don't worry! There are plenty of tasks you can accomplish during this lull to improve your business.
Downtime in a business is actually a blessing in disguise. It gives you a little extra time to work on all the the smaller details of your business. You finally have some time to improve your website copy, take new product images, work on your business plan, map out new goals, etc.
Keep reading for 10 ways to improve your business on slow days!
1 | Organize your desktop & all files
No matter what kind of business you operate, I'm certain you store a lot of files on your computer. If you're anything like me, you'll plop things onto your desktop as you save them, and tell yourself that you'll properly file them later. My advice to you - file them now, while you have the time! Before you know it, your business will be back in full swing and more files will pile up. Not only does this slow down your computer, but it can also be very stressful to look at and it can make it very difficult to find the files you need.
2 | Plan & draft blog posts
When my business is slow, I open up my editorial calendar and schedule my blog posts. I brainstorm topics & titles in a notebook and then schedule the topics in my calendar. This way, when I know a blog post is due, I already have an idea of what I'm talking about and when. You can go one step further and start drafting the blog post so it's even less work on publishing day!
3 | Plan and edit blog & social media graphics/photos
Now is a perfect time to map out blog post & social media post topics for the next few weeks! Get a jumpstart on editing your graphics and writing out your posts. It's also a great idea to have a handful of Instagram photos & captions ready to go for when you're feeling uninspired.
4 | Sort out your inbox
Take the time to sort emails into folders, delete any irrelevant ones & unsubscribe from junk mail. This will help you feel organized. Plus, since you'll have fewer emails, you'll get a little less stressed over the number of emails you have to read!
5 | Edit old blog posts
Last week, on a slow day, I went through my entire blog archive and updated all of my graphics & pinned the new ones on Pinterest. This brought SO much more traffic to my blog. Go back through your archives and reread your posts. Are there spelling errors, broken links or ugly graphics? Take some time to tune these up!
6 | Revamp policies, FAQs, promotions, etc.
Does your homepage advertise a promotion that is no longer happening? Do you have an FAQ prompt before people email you? Do you display your policies and product details transparently?
Having some slow business time is perfect to write out the answers to frequently asked questions and policies. Save them in a downloadable PDF or make a page for these on your website. They should be easy for your potential customers to access.
Policies and terms of service are crucial to any online space for legalities.
7 | Create or edit your business plan
If you're running a business without a business plan, do not worry! I am certain you're not alone. That being said, it's never too late to write one. Business plans are the ultimate tool for planning your business' future. Things like demographics, services, pricing, sales, marketing, & funding are all planned extensively in a business plan. If you aren't sure where to start, check out Futurepreneur. Futurepreneur is a free Canadian business planning tool that takes you step-by-step through the process of writing a business plan.
8 | Reevaluate your website
Do all pages of your website serve a function? Does your website flow well? Could you add some punch to your copy? Are any links broken? Take a tour of your website and make sure everything is up to date and appears how you'd like it to. Keep in mind simplicity and functionality when playing with your website.
9 | Evaluate your goals
Are your goals still relevant? Did you surpass your goals easily? Has your focus changed? Take a moment to reflect on your business' success and the business' areas that need improvement. Make sure your goals match up with your business' current needs.
10 | Learn something new!
The true secret to being a successful entrepreneur is to keep learning. As soon as you think you have running a business all figured out, a new technique, strategy, or product will launch. Keep your mind fresh and open to new things.
What do you do when you're having a slow business day?